News & coverage

Campaign updates, plus press coverage of the transformations.

News24 · supplied

NEWS24External coverage · 19/11/2025

Glade turns fragrance into fashion at the Make Africa Bloom event

An evening in which four local designers turned Glade’s Scents of Africa fragrances into couture pieces, with R100 000 in prizes for aspiring female designers. Hosted by Hulisani Ravele, alongside the three women who co-created the scents.

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Glamour · Karabo Molefe

GLAMOURExternal coverage · 08/11/2024

This is how Glade is making Africa bloom

How the Make Africa Bloom campaign grew out of research into why scent matters at home, and into a programme backing women: entrepreneurial training through BWASA, agri-business starter kits in rural communities, and mentoring at the Agenda Women Summit.

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